Remove work

Paul Gillin

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McKinsey Research Again Validates Social Technology Benefits

Paul Gillin

Self-reported operating-margin improvements correlated positively with the reported percentage of employees whose use of social technologies was integrated into their day-to-day work.

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How to Read and Summarize a 20-Page Research Report in 20 Minutes

Paul Gillin

The key is to let the authors of the document do most of the work. Important Data – Statistics that support key points or that validate the quality of the research. Outsource the Work. The secret to skimming a report without digesting it in its entirety is to let the authors do the work for you.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information. Farming Out Customer Care.

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The Power of B2B Communities

Paul Gillin

In the process, it has learned much about what makes communities work. That’s actually how it works in real life, too. Activities are a validation point. Spiceworks staffers have a vested interest in optimizing member engagement because the company profits from it.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

A spokesman for the CPSC said the agency works with hundreds of companies on various standards committees and the charges of collusion are baseless. There were valid reasons why the company didn’t tell critics that the diaper’s design had been changed before the official announcement.

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The Appeal of B2B Social Networks

Paul Gillin

That’s actually how it works in real life, too. Activity is also a validation point. TopCoder , a contract software developer that hosts programming competitions and licenses the best solutions to commercial customers, applies an elaborate algorithm to the code submitted by its members to compute the quality of their work.

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How to Promote an Event with Social Media

Paul Gillin

We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers. If you’re trying to attract an international audience, don’t forget to schedule some promos to go out during the local work day in those areas. Events of all sizes.