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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Nielsen ] 43% of social media users report buying a product after sharing or favoriting it on Facebook, Twitter, or Pinterest. Twitter ] More than half of purchases inspired by social media sharing occur within a week of sharing or favoriting, while 80% of purchases resulting from social media shares occur within 3 weeks of sharing.

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Mark explained that the main difference between traditional WOMM and advocate marketing is that with advocate marketing “marketers can scale the voice of the customer across the entire organization while providing an ongoing mutually beneficial relationship for advocates.”

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Twitter's New Search Features, And Other Marketing Stories of the Week

Hubspot

How to Use Twitter's New Search Features, From Mashable. I have to hand it to Twitter. Mashable reports on the latest set of updates Twitter has released, this time to their search feature. The Insidious Ethics of Bev: The Incredible Sampling Robot, From All Things WOMM. Check out the full story here.

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). 4 Make Your Content SEO Friendly.

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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Like Instagram and Twitter, Snapchat works with hashtags. Influencer marketing is a form of word of mouth marketing (WOMM), but with a boost. WOMM is so effective because it's third party validation of your school. All that sharing is third party, WOMM validation. Influencer Marketing. But you can't plan viral.

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Wrapping It Up.