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B2B Memes

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Even when he wasn’t yet the expert on social media that he is now (see his excellent primer, The Tao of Twitter , for example), his dispassionate looks at new-media platorms and personalities were both entertaining and informative.

Content 100
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Like It or Not, Mobile Connectivity Is the New Imperative

B2B Memes

I didn’t come back thinking how great it was to take a break from Twitter. Some of the implications are obvious: For one, your website needs to be optimized for mobile apps. I can function reasonably well when not tweeting or blogging for several weeks. Rather, I came backing thinking that I really need to get a smart phone.

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Social Media and the Decline of Editing

B2B Memes

was an enormous honor, but it was very different than writing on my own website. The solution he sees is not editing, but social controls of the sort found in Twitter and Facebook, built on “real identities and control of relationships&# : “The result is better discourse.