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LeadSloth

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Measure Your ROI on Social Media Leads

LeadSloth

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! The Google tracking is from before Twitter, so the URLs were long and ugly.

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Social Media & Marketing Automation

LeadSloth

Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# On top of that, some vendors offer a built-in URL shortener, such as Genius.com’s gURLs and SalesFusion’s IttyBitty (which isn’t very short by the way: ittybitty.bz). Social Media ROI. Lead Intelligence. Collaboration. Share to Social.

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SEO Optimization - 3 Steps to Success

LeadSloth

Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Consider creating “link bait&# : popular topic formats are “top 10 rules for…&# or a list of blogs or Twitter accounts that cover your space. 3) Get links to these pages. (1)

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Website quality checking : structure your website properly (title, description, URL & headings). SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you.