Paul Gillin

JUNE 4, 2010

Transparency is now an imperative. There are four types of transparency critical to Social Media: sources, self, humanity, interest. Telephones are interruptive; the Internet is distractive. People interact with the medium differently. In the days of broadcast, markets were abstractions created by advertising.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

DECEMBER 9, 2011

Corporate transparency is humanizing executives and breaking down hierarchical barriers. Discussion groups have formed around topics that have nothing to do with healthcare, but that’s okay. By playing, people are learning skills that are paying dividends in other ways.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

SEPTEMBER 8, 2010

The good news is that customers can be remarkably tolerant of mistakes as long as businesses seek their input and are transparent and earnest about their motives. .&# This is inevitable and even desirable as organizations learn to quickly test, assess, fix and discard ideas based upon customer feedback.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

AUGUST 29, 2012

In contrast to the earlier defensiveness P&G had shown about the controversy, it was now displaying complete transparency. The company invited media to Baby Care Headquarters in Cincinnati to meet with developers and product managers. Vindication and Lessons.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 17, 2012

Many employees initially opposed the idea, but “We made them part of a highly transparent decision-making process,” Arnott said. To that end, the bank is endeavoring to involve employees in critical decisions. One example was TD’s recent decision to open its Canadian branches on Sunday.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

SEPTEMBER 6, 2011

The company isn’t very transparent about how it calculates the score , and with good reason. This is a major flaw in Klout, but more on that later. Klout uses a proprietary algorithm to estimate influence based upon comments, retweets, @replies and mentions, among other things. The downside of opacity is confusion.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50