work Trade Show Related Topics 
Chris Koch
AUGUST 5, 2011
Much of what works on Facebook seems to fall into two camps: Charity. Much as people at trade shows will do just about anything for a t-shirt, it seems pretty easy to get people to click the like button if they can get free swag or get a chance to win something. Contests/giveaways/games.
Chris Koch
APRIL 16, 2010
Back then, we could still run lush print ads, design fancy brochures and whitepapers, create monster trade show booths, and wine and dine CIOs at the Super Bowl. That’s not to say that these more traditional tactics don’t work anymore and should be abandoned. And to business people, that all represented value.
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Chris Koch
JANUARY 15, 2010
During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. In his mind, I shouldn’t even have been working there. The idea behind the visits was to avoid having us journos become isolated in our ivory tower.
Chris Koch
NOVEMBER 12, 2010
PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Visibility.
Chris Koch
MARCH 12, 2010
Though it has become a generic term, customer intimacy was first coined by Michael Treacy and Fred Wiersema who worked at CSC/Index back in the 90s when I was a thought leadership marketer there. Rooted in Michael Porter’s timeless work in business strategy, Treacy and Wiersema took it a step further with their three “value disciplines.”.
Chris Koch
NOVEMBER 5, 2010
Unless the company they work for is a startup or otherwise desperate for attention, these people tend to be ground down by the risk management aspect of their jobs over time. The inefficiency and expense of this process for the agencies was tough to justify even in the glory days of trade journalism, conferences, and trade shows.
Chris Koch
JANUARY 29, 2010
But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Even if the New York Times’ pay wall works, it will fail (trueslant.com). Account history.
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