Paul Gillin

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The Changing Rules of B2B Marketing

Paul Gillin

Hansen and colleagues Jeff Sullivan, Kong Yang and Dennis Smith are celebrities of sorts in the community of enterprise customers, who frequently seek them out for meetings at trade shows and during visits to the company’s executive briefing center. It’s a camaraderie that is nurtured by personal contact.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Sidebar – Valuing Twitter Followers. What is the true value of a Twitter follower?

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