B2B Marketing Traction

MAY 17, 2012

Increase your customer touchpoints (making each touchpoint a positive experience). Add value to your customers experience by providing information and learning opportunities related to your products or services. Give valuable information for free to your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

JUNE 9, 2011

Part of this involves analyzing the buy cycle and identifying the right touchpoints with which to put information in front of the buyer. According to Brian Carroll , it is marketing’s job to engage buyers and provide relevant and consistent dialog with viable prospects regardless of timing to buy.

Lead Nurturing 100

Lead Nurturing Telemarketing Leads Lead 100

B2B Marketing Traction

JANUARY 13, 2016

All your messaging has the same look and feel and compresses the time for a response from the contact who is getting multiple marketing touchpoints. Someone sees your ad, then visits your trade show booth, then gets a follow-up mailer, then attends your webinar. Integrated, planned marketing increases the results you receive.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

MARCH 29, 2012

He notices the mention and bingo – marketing touchpoint number three. .” The software company now has two marketing touch points with Joe. A week later Joe sees an article that mentions the same software application. The postcard invites him to visit the booth to get a cool gift.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

DECEMBER 6, 2011

For example, if you have a niche customer segment, create a dedicated marketing campaign that increases the touchpoints with customers to increase your wallet share with them. Choose the asset(s) that can produce the best results to meet your business objectives.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 13, 2013

Fix broken customer touchpoints. Make sure the quality of your content is high – consistent with your products and services and customer experience with other touchpoints. Have you analyzed all your customer touch points to find problem areas or points of friction?

Planning 100

Planning Marketing Plans Paid Search Agency Touchpoints 100