social vendor 
LeadSloth
AUGUST 26, 2010
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I asked myself: Does Marketing Automation Get Social? Social Media ROI.
LeadSloth
SEPTEMBER 30, 2010
The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. To organize a user conference, a vendor needs critical mass. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen. Pardot’s Secret.
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LeadSloth
JUNE 23, 2009
It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Marketing Automation vendors have done very little to automate Inbound Marketing activities. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Inbound Marketing Automation.
LeadSloth
SEPTEMBER 24, 2009
Social Media. And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents). Avoid vendor bias. I will focus on Marketing Automation and Social media, with an emphasis on mid-size to large marketing teams.
LeadSloth
JULY 10, 2009
Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. This is one of the newer vendors in the Demand Generation market, focused on the SMB market.
LeadSloth
AUGUST 23, 2010
What is nice about this summit is that most speakers are marketing practitioners, not vendors. Just some highlights: Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing.
LeadSloth
APRIL 29, 2009
Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media.
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