Marketing Interactions

SEPTEMBER 26, 2022

Dark social is limiting your visibility and insights that used to flow from trackable data. Some things to look at: Which industries face more impact from current market trends? Given the above, can you identify new markets that can take advantage of these trends? All of these are causes for re-evaluation.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

APRIL 21, 2017

But what was important to this customer was the holistic sharing of advocacy for a product via online means—whether social platforms, self-motivated testimonials or reviews or some form of organic expression or dialogue about the product and company. Do you see an alarming, persistent trend here?

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

JUNE 23, 2017

What trends do you see driving future product development? Market or industry trends, competitor weaknesses, etc.). Don’t overlook competitor websites, blogs, and social media accounts. Watering holes and social media. What do you think tips buyers in our favor? What’s on the road map for the product and why?

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

AUGUST 15, 2021

Do they only arrive on your site via search or a targeted display or social ad? How does your lead score show the same trend in growth as the contact’s intent score? Which ones? Source of sessions. Are they only visiting your website when prompted by an email you send? Or do they come to your site as direct traffic – on purpose?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

DECEMBER 26, 2016

The 2017 B2B Content Marketing Benchmarks, Budgets, and Trends—North America research recently released by Content Marketing World and MarketingProfs finds: Only 41% of respondents agreed they know what an effective or successful content marketing program looks like. 37% have a documented content marketing strategy.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

JUNE 23, 2017

Is the prevalent trend that your persona starts and stays with a company, making progress up the ladder? What are industry trends driving it? Watering Holes and Social Media. Focus on a handful of industry sites and social media platforms that give you the best opportunity for engaging this specific audience.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64