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Do You Need a Specialty Copywriter?

WriteSpark

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Your project requires a specific writing style. Writing and managing short-form social media content has become a specialty for some writers.

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Do You Need a Specialty Copywriter?

WriteSpark

And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes. Your project requires a specific writing style. Writing and managing short-form social media content has become a specialty for some writers.

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Who Are Your Thought Leaders, Really?

WriteSpark

A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter. Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.

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Who Are Your Thought Leaders, Really?

WriteSpark

A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter. Link to blog posts and social media accounts to allow readers to easily see each expert's other discussion and insights.

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Is It a Case Study or Just a Testimonial?

WriteSpark

Here are some options to consider: Write a shorter case study. Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. Do you probe for details when the customer gives a short or basic answer?

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Social Media. Technical writer" is an easy-to-remember term that many people apply to anyone who writes about technology topics. Writing Skills. Writing styles are standardized and allow little opportunity for variety or creative messaging     Communications Experience. Sales Materials.

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Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. expert) and Chicago Manual of Style-freak who dabbles in social media, works in. Aim high—it can’t hurt, and it will. certainly help.