Marketing Interactions

AUGUST 15, 2021

Do they only arrive on your site via search or a targeted display or social ad? Or do they come to your site as direct traffic – on purpose? On any page? Which ones? Source of sessions. Are they only visiting your website when prompted by an email you send? Downloads and Events (webinars).

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JULY 31, 2022

Dark social is in full play. If you’ve ever read review sites and noticed when customers say, “I wish I’d known X before making this decision,” that’s what I’m talking about. Buying committees are growing again adding more dynamics and a lack of visibility to where they are in the process.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Marketing Interactions

NOVEMBER 2, 2021

In the comments on social media posts. On forum sites like Quora and Reddit. From the feedback you get from your sales team – and the content requests (if you dig). At the end of every webinar you present. In the chat threads on Zoom calls and virtual event sessions. I could go on, but you get the point.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

MAY 21, 2018

Content marketing has many inputs, from writers and editors to graphic designers, social media, SEO, and more. This inefficiency leads to costly missteps, such as creating content on topics that haven’t performed well in the past or continuing to publish to channels that don’t draw the right audience back to your site. Collaboration.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

JUNE 23, 2017

Watering Holes and Social Media. Focus on a handful of industry sites and social media platforms that give you the best opportunity for engaging this specific audience. And, while buyer personas can provide some great input for keywords, make sure to test and refine them. This is where listening really comes into play.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

JULY 5, 2021

Did they read other content on your site, or just that? Did they like it on social? What else did the audience who viewed your infographic do? Did they spend enough time to really ingest it? Or was it a drive by view, quickly exited? Did they subscribe to your blog? Did they share it with a comment?

Relevance 140

Relevance Top of Funnel B2B Content 140