Marketing Craftmanship

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Your Marketing Content: Is it Fake News?

Marketing Craftmanship

If it’s important to your business strategy, or you intend to adopt the research to support your own point of view (or an upcoming PowerPoint presentation), then you’ll need to become that hard-nosed editor who scrutinizes the original source; who looks at the sample size, respondents, questions asked, etc.;

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Research Integrity: The Achilles Heel of Content Marketing

Marketing Craftmanship

If it’s important to your business strategy, or you intend to adopt the research to support your own point of view (or upcoming PowerPoint presentation), then you’ll need to become the hard-nosed editor who scrutinizes the original source; who looks at the sample size, respondents, questions asked, etc.;

Research 100
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The Lost Marketing Art of Ink on Paper

Marketing Craftmanship

They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts.

Paper 100
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The Dirty Secret Behind Sir Richard Branson’s Attack on the Suit and Tie

Marketing Craftmanship

Here’s a sampling of the Branson propaganda: “Suits and ties in an office are just another type of uniform, but in an arena where uniforms no longer serve any useful purpose. He’s in Entrepreneur Magazine extolling the virtues of the open collar workplace.

PR 100