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Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. Here are several more examples of software vendors who don't offer (Heaven forbid!)

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Marketing Automation Update: Manticore VII Released

WebMarketCentral

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. software suite.

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And Now for Something Completely Different - Business Intelligence Widgets

WebMarketCentral

There are widgets (seemingly everywhere) and there are business intelligence tools , but web-based BI tools vendor LogiXML recently introduced the first BI widget, Widge nie. Legacy vendors have traditionally focused on creating printed reports; Widgenie makes BI much more portable, across the web, email, mobile devices, etc.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

lead automation management vendors. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Was that you?

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Marketing Sherpa Moment of Fame

WebMarketCentral

Of particular interest is item #87, which details a highly successful and award-winning direct mail campaign done for a supply chain management outsourcing vendor (okay, I may have had something to do with this).