Salesforce.com's "No Software" Mantra: More Effective Than They Know
WebMarketCentral
JUNE 4, 2006
From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. By not only capturing the interest of prospects, but changing the terminology of an entire industry, Salesforce.com has clearly done an outstanding job of branding.
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