WebMarketCentral

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Salesforce.com's "No Software" Mantra: More Effective Than They Know

WebMarketCentral

From its beginnings, Salesforce.com has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. By not only capturing the interest of prospects, but changing the terminology of an entire industry, Salesforce.com has clearly done an outstanding job of branding.

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And Now for Something Completely Different - Business Intelligence Widgets

WebMarketCentral

There are widgets (seemingly everywhere) and there are business intelligence tools , but web-based BI tools vendor LogiXML recently introduced the first BI widget, Widge nie. Here's a small Excel file I created to test the tool. Want a cooler, easier way to show them the data? This may be your answer.

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Marketing Automation Update: Manticore VII Released

WebMarketCentral

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The early-adopting high tech segment is perhaps 25% penetrated.

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Marketing Sherpa Moment of Fame

WebMarketCentral

The flying superhero wore a high-tech toolpack on his chest with tools creatively labeled to reflect the company's supply chain services offering, such as “Inventory Normalizer” and “Supply Chain Analyzer.” The result: an award-winning campaign that was also a big business success.

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Genoo Aims to Shake Up Marketing Automation Space

WebMarketCentral

The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Tags: Cool Web Marketing Tools.