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Trending Sources

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. But the PR team exponentially multiplied the incident’s value to salesforce.com. Photo Credit: salesforce.com.

Press 29

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. And it’s no wonder. Please share them with us!

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. And it’s no wonder. Please share them with us!

Video 49

Marketing Automation Catching On Fire

The Effective Marketer

Marketing Automation Software Guide published a  B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). The marketing automation infographic above (click to enlarge) shows the top players in the MA space that have raised over $1 million dollars. This nascent industry still has lots of growth to do. What do you think ?

How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Sidebar –  Valuing Twitter Followers.

ROI 57