| |  Salesforce.com + Software + Trade Show + Twitter | 6 articles |
| Page 1 of 1 | Previous | Next | | | SAVVY B2B MARKETING MARCH 29, 2012  B2B Videos: Go Beyond Humdrum to Engage & Enthrall The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. And it’s no wonder. Please share them with us! | | | | | |
| PAUL GILLIN JUNE 24, 2010  How to Calculate Social Marketing ROI Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Sidebar – Valuing Twitter Followers. | THE EFFECTIVE MARKETER FEBRUARY 16, 2011 Marketing Automation Catching On Fire Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). The marketing automation infographic above (click to enlarge) shows the top players in the MA space that have raised over $1 million dollars. This nascent industry still has lots of growth to do. What do you think ? | SAVVY B2B MARKETING MARCH 29, 2012  B2B Videos: Go Beyond Humdrum The search analytics software company found that, of content included in Google’s general search listings, video appeared most frequently, being displayed in over 70% of search results. Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. And it’s no wonder. Please share them with us! | DELICIOUS B2BMARKETING JUNE 30, 2009  B2B Marketing ROI Twitter, unfortunately is likely to follow if unchecked. Then select “Show Original&# to see the message’s headers. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. Google Alerts are important for less time sensistive monitoring but so far nothing beats Twitter when it comes to stream of consciousness monitoring. | | | | | | | |
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