Trending Sources

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. But the PR team exponentially multiplied the incident’s value to salesforce.com. Think about your last trade show or live seminar.

Press 34

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows. And it’s no wonder. Please share them with us!

B2B Videos: Go Beyond Humdrum

Savvy B2B Marketing

Salesforce.com lays out plenty of compelling arguments in this video (shown below) explaining why and how it uses video in its own marketing. According to a write-up on the Social Media B2B site , prospective customers says the videos make them feel they already know Kinaxis by the time they meet company reps at trade shows. And it’s no wonder. Please share them with us!

Video 39

How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Sidebar –  Valuing Twitter Followers.

ROI 71

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

B2B Marketing ROI

delicious b2bmarketing

Twitter, unfortunately is likely to follow if unchecked. Then select “Show Original&# to see the message’s headers. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. Google Alerts are important for less time sensistive monitoring but so far nothing beats Twitter when it comes to stream of consciousness monitoring.

B2B 1

Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads

Modern B2B Marketing

This can be via reviews on third-party sites (such as the salesforce.com AppExchange ), the responses people make to queries on LinkedIn groups of Twitter , the posts customers and prospects share on your own community, or a variety of other ways customers can interact with other prospects. The action item for marketers from this is obvious: take some of the budget that you would normally allocate to trade shows, list purchases and other lower-performing demand generation investments and allocate it to generating great content and the efforts to promote it.