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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

The system is aimed at small business but offers an interesting design lesson for everyone. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. They can also take actions including sending the lead to Salesforce.com and issuing an alert.

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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

What’s the best web content management system (CMS) for your small business? Content management systems are valuable tools for small businesses that 1) don’t want to make a big investment in IT infrastructure, 2) don’t have web development (HTML, CSS etc.)

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Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing

Customer Experience Matrix

Lead Genius does use artificial intelligence, or at least its country cousin “fuzzy logic”, to map business titles into buyer roles, taking into account how different terms are used at different size companies to describe the same role. Lead Genius is used primarily by large enterprises selling to small businesses.

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ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. I did find the implementation rather basic: users must write rules in a scripting language and the content is embedded in the email templates rather than read from a shared library.

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. It’s harder every day for a new company to enter the business-to-business marketing automation industry.