sales Sales Cycle Related Topics 
Digital B2B Marketing
NOVEMBER 19, 2013
However, sales cycles are long. Here we will look at how to measure and optimize your program effectively in the face of long sales cycles. Pipeline and Sales. Depending on your sales cycle and process, that may be the number of sales qualified leads or value of pipeline opportunities.
Digital B2B Marketing
JULY 31, 2012
Sales cycles are long, measurement can be convoluted, and segmentation, lead scoring and sales and marketing alignment take traditional marketers into uncomfortable spaces. Until your marketing efforts create a level of demand, you are not setting your sales team up to succeed. B2B marketing is complex.
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Digital B2B Marketing
DECEMBER 11, 2012
If you don’t know who Sharon Drew is, she is the creator of Buying Facilitation and has written multiple books delving into how and why businesses buy, including the behind-the-scenes issues that sales, content and marketing automation often do not address today. is the length of the sales cycle.
Digital B2B Marketing
AUGUST 30, 2011
With complex buying processes, multiple stakeholders, and a high touch sales process, how important is a brand? It is important to remember the interaction with your sales team, one-to-one, will have a tremendous impact on your woozle, but it is not the only factor. And what does that have to do with a woozle?
Digital B2B Marketing
MAY 17, 2011
A buyer, educating themselves, resulted in a two day sale for a company with a 90 day average sales cycle. Avaya’s widely cited case of a $250,000 sale via Twitter is a great example. He didn’t send a link to content or pitch a sales call, he offered to put them in touch with a technical contact to assist.
Digital B2B Marketing
APRIL 6, 2011
Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. It was the silence of Twitter. Mind you, this was an event about social media and website optimization.
Digital B2B Marketing
MARCH 1, 2011
We cannot measure the ultimate outcome (sales) with a long sales cycle and be agile marketers. It takes too long and there are not enough sales to provide meaningful insight into each element of a program. Step One: Choose Measurements Select one or two activities that are good early proxies for future sales.
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