The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. DT: Well, the biggest misconception about Salesforce is that it’s something Sales reps like and Marketing folks don’t. HS: Thanks David!
InsightSquared
MARCH 15, 2019
The excitement generated throughout the sales cycle is quickly stymied once you realize that simply flipping the switch isn’t going to generate the massive ROI you anticipated because…. How will you manage deals through the sales cycle? Talk about buyer’s remorse. This is quite often the case with CRMs. Yes, real humans.
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Adobe Experience Cloud Blog
JULY 30, 2009
David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Instead, optimize the marketing and lead cultivation process to produce sales cycles. If you want to go even further, don't focus on leads at all.
The Point
JUNE 18, 2013
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Then, apply “Survivor” rules.
Customer Experience Matrix
FEBRUARY 24, 2009
Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. This is a perfectly straightforward approach, although I suspect that marketers may find it hard to keep track of the selection rules as they get increasingly complicated.
Marketing Insider Group
MARCH 3, 2011
With our longer sales cycles and larger buying teams, B2B organizations need to be able to create and deploy the right content at the right time to meet each customer organization’s unique buying process. Remember that the 80/20 rule often applies, meaning that 80% of content that does actually get used, doesn’t produce results.
Smashmouth Marketing
JUNE 25, 2009
We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. There are two levels of product, Genius Pro and Genius Enterprise.
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