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Social media marketing is Homo sapiens sapiens social

Biznology

While RSS and ATOM syndication is not very commonplace anymore, opt-in subscription newsletters, Twitter, Facebook , and the rest, can be used by your PR department to share just the kind of information that you’d generally plan for all the PR Newswires of the world.

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

The RSS feed is: [link]. ad spending is in Internet. We all know that television ad spending still holds a huge market share (more than half, actually). ” But people will actually spend more time online this year than they spend watching television. Listen Now. Find us on iTunes: [link].

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How to Leverage a Community of Passionate Fans

Convince & Convert

The RSS feed is: [link]. Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. in 2012 for television, digital, mobile, print, magazines, and outdoor. billion was spend on outdoor, or out of home (OOH), advertising, while only $4.1 Listen Now .

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Social media strategy leaders: Tory Starr

Biznology

Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

The RSS feed is: [link]. Daily blog posts , free whitepapers , and their video content is where they spend everything they would have been spending on billboards, radio spots, and television ads. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Listen Now .

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Decoding the True Essence of Outbound Marketing

MarketJoy

Putting straightforwardly, it is carried out in traditional forms; as in print ads, cold-calling, cold emailing, and television ads. Regardless of whether marketers put up their advertisements on newspapers or televisions, this approach remains valid. This method focuses on an undiscovered client-base. to propagate their views.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts. How are you using content marketing in your B2B marketing?