Varicent

APRIL 22, 2020

Are you working every opportunity fully or letting deals die on the vine due to poor pipeline inspection habits? The difference between the two is sales execution. Focus on the daily choices by reps: Reps create an out-sized impact on your business yet many sales organizations don’t manage or coach to this.

Efficiency 119

Efficiency Lead Ranking Marketing Qualified Leads Top of Funnel 119

Conversica

OCTOBER 30, 2019

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. In fact, 47 percent of executive leaders say that this is the most critical Marketing channel to achieve key business objectives. Pre-Booking More Meetings with AI Assistants. The solution to this common challenge?

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

ANNUITAS

JUNE 6, 2023

GTM transformation — specifically, shifting from random acts of marketing and sales to building a perpetual growth engine — has significant implications for the KPIs we use to optimize our go-to-market programs and processes. We have also outlined the role that a Chief Growth Officer should play in this approach.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Valasys

OCTOBER 4, 2018

A study conducted by SiriumDecisions proved that better account selection stems from better data which ultimately leads to a 35-40% higher average sales selling price. Within the accounts, you have decided to target, invest time and resources in researching their place on the organizational chart, personal goals, and their influence level.

Account Based Marketing 40

Account Based Marketing Top of Funnel Planning ABM 40