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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

The original displayed the logos of 140 prominent marketing tech brands. Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation.

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The Ultimate Spring Cleaning Checklist for Your Freelance Business

ClearVoice

Determine which areas of your business are the most profitable and where you might be leaking resources. Then, start logging which ones produce the most work and money for your business and which are costing you more time than they’re worth. Creating backups of all your work on external hard drives. Examine your client list.

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How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)

Metadata

We’re in the era of efficiency. Mark Zuckerberg even called 2023 the “ year of efficiency.” As efficiency takes center stage, companies are shifting from a grow-at-all-costs mindset to one that involves growth with…very few resources. You have fewer resources than you did before. Budgets and resources are down.

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AI workflows for marketers—and recommended tools for each

MKT1

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1. Kathleen and I are marketers and investors.

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The Critical Role of Analytics in Content Operations

ClearVoice

We’ll cover the best metrics to track, how to use analytics to optimize operations, the top challenges, and the best tools on the market to level up your tech stack. We’ll categorize them into two primary categories: Financial performance Efficiency and productivity First up, finance. What are Content Operations?

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Helping to direct buyers looking to fill their Small Business tech stack with software best suited for them. . Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. LEARN MORE.

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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

You’re Losing Money if You’re Not Mobile Optimized. + Coverage was limited, speeds were egregiously slow, devices were clumsy, and smartphones were only in the hands of the super tech-savvy. For example, mobile devices tend to sport a “stacked” vertical look far better than a desktop site. Table of Contents.

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