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Executive Recruiting Strategy: 9 Steps for Success

Zoominfo

“Say, for example, that I’m working with a series B startup, making their first big VP of marketing hire with just a couple other people on the team. Do they want someone with a strong product marketing background? Start the executive search process with research After the intake call, the hunt for the right person begins in earnest.

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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

Not only have online shopping sales doubled during the pandemic, research from Google shows that 69% of holiday shoppers will be doing more shopping online this year. This article is the perfect read for marketers who are still working on their strategy for the big weekend, or still mulling over which deal they want to promote.

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. What worked?

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. ” Taylor Holiday (yeah, that’s his real name) of Common Thread Collective says his agency does massive research and planning before running a summit for their clients in mid-August. billion on Cyber Monday.