Rollworks

DECEMBER 14, 2021

ABM and ROI. Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM brings a higher ROI. Marketing and Sales Alignment.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

SnapApp

JUNE 11, 2019

Year after year, one priority remains at the top of the list for many B2B marketers: better alignment with sales, and the benefits that come with it. And it makes sense—tightly aligned sales and marketing teams are 67 percent better at closing deals, on average. The Connection Between Sales and Marketing. Let’s get started.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Reachforce 59

SmartBug Media

MAY 21, 2019

With a fully connected stack, your data will seamlessly work through various technologies, giving you a holistic view of your contributions to funnel growth and, ultimately, end-to-end reporting that helps show marketing’s ROI. Leverage tech for sales and marketing alignment. Aim to improve data quality. Track funnel conversions.

Work Management 58

Work Management Marketing Management Top of Funnel Reachforce 58

Business Brainz

JULY 11, 2021

Insight fuels Account-Based Engagement through the understanding of ideal customer profile companies, facilitating sales and marketing alignment and meaningful conversations with target prospects. The essence of every ABM program is the ROI it yields. The ROI is generated only if the content is better resonated with the audience.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Rollworks

MAY 21, 2018

ABM and ROI. Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM brings a higher ROI. Marketing and Sales Alignment.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Adobe Experience Cloud Blog

AUGUST 19, 2016

Dynamic Duo: Close More Deals with Sales and Marketing Alignment. Dynamic Duo: Close More Deals with Sales and Marketing Alignment. Do you have what it takes to align with sales to close more deals? Read on for more on lead scoring and other tips to improve sales and marketing alignment.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. Remember to offer best practices, don’t be that aggressive sales person everyone rolls their eyes at. Easy as 1.2.3.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48