operations 
Rollworks
DECEMBER 14, 2021
ABM and ROI. Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM brings a higher ROI. ABM and Revenue. Close more deals.
SnapApp
JUNE 11, 2019
When it comes to sales-marketing alignment, one of the most common misconceptions is that the two teams operate in their own world, heads down working on their own projects. In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. Three Tips for Better Alignment.
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SmartBug Media
MAY 21, 2019
Jennifer Groese is the CMO at Winmo and currently oversees all marketing operations, including customer acquisition, product adoption and advocacy, and retention and experience. Sixty-nine percent of marketers agree that marketing ROI is the most important objective when it comes to their martech strategy. Aim to improve data quality.
Business Brainz
JULY 11, 2021
The essence of every ABM program is the ROI it yields. The ROI is generated only if the content is better resonated with the audience. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals.
Adobe Experience Cloud Blog
JUNE 13, 2017
Although this might seem like an obvious way of operating, it hasn’t always been as easy as 1-2-3 for businesses to follow this process. For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce.
Rollworks
MAY 21, 2018
ABM and ROI. Even as far back as 2014, ITSMA developed a survey where they found almost 85% of marketers that measured their ROI said their ABM initiatives outperformed some of their other marketing investments, with 50% of those saying the difference was significant. ABM brings a higher ROI. ABM and Revenue. Close more deals.
Adobe Experience Cloud Blog
AUGUST 19, 2016
Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Demystifying Social ROI in B2B Marketing. Demystifying Social ROI in B2B Marketing. Do you have what it takes to align with sales to close more deals?
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