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The Best Marketo Add-Ons for SMB

SmartBug Media

The Retargeting add-on (included right out of the box in higher pricing tiers ) can help you remarket to your website visitors using Google and Facebook based on factors like industry, size, and interactions with your web campaigns. Website Personalization.

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Marketing Automation at Scale: Defined

Capstone Insights

It’s similar to purchasing a lawn mower. A higher volume of messages (primarily email, but also in-app, website personalization, and social messaging) exponentially increases the risks of touch governance problems. It also helps marketing become a more predictable and measurable revenue producing function.

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B2B Marketers Should Stop A/B Testing in 2018

FunnelEnvy

Existing customers or free trial users want to know why they should upgrade or purchase a complementary product. That requires optimization based on visitor context , commonly known as website personalization. Rules-based Website Personalization.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Frugalnomics Reigns According to survey results, when looking at what is important to making the final purchased decision, technology buyers focus first on ensuring their purchases meet their requirements.

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Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

We call the economic buyer trend Frugalnomics, where buyers seek quantifiable proof of bottom-line impact, significant ROI, fast payback and superior value from each purchase. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign. Latest Research.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. New TCO Calculator: EMC SMB Virtual Solutions Advi. Alinean recognized by BtoB Magazine’s as one of To.