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New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Some companies will identify their top accounts—based on margin or on topline revenue—and provide them with special perks, pricing and service levels, such as: Corporate-wide purchasing agreements, where all buying across a far-flung enterprise can benefit from pre-negotiated contract pricing.

Loyalty 80
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l).

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Lead Generation: Have You Evolved Past Cold Calling?

Adobe Experience Cloud Blog

defined by Wikipedia as: “Customer relationship management… a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects”), cold calling — and lead generation have evolved in four important ways: 1. Thanks to Sales 2.0

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Reddit is the 800-pound Gorilla in the room

Biznology

This is the same thing going on on Wikipedia and on message boards as well; however, unlike message boards, reddit ends up being mentioned in my RSS and mainstream news feeds almost every day these days. When it comes to anticipating, identifying, and even responding to a crisis online, reddit cannot be ignored.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. You can follow any responses to this entry through the RSS 2.0 Lots of diverse versions of this. The answer is NOT always social media/community - that would be another warning sign if it was. Jonathon Carson. Lisa Whelan. Paul Dunay.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Google Reader - Google Reader is an RSS reader that allows you to aggregate various blogs and sites and collect updates to new content in one location. Podcast - A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

N News Reader - A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds. Podcast - A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed. Its 15 million articles (over 3.3