Remove Purchase Remove Resources Remove SMB Remove Twitter
article thumbnail

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%).

article thumbnail

Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

As much as $7 billion in uncollected state and local taxes were lost in one year by local communities due to Amazon, depleting resources needed to cope with emergency and ongoing needs. Determine which resources matter most to the communities you serve, and explain how shopping local funds those essentials. Local business listings.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why we care about AI in marketing

Martech

For example, with the help of predictive analytics , you can access buying patterns that help forecast purchasing decisions. Some solutions offer draft content for emails or specific social media platforms, such as Twitter. AI platforms for SMBs. Mailchimp uses a tool called Smart Platform, bringing AI to the SMB market.

article thumbnail

47 Superb Social Media Marketing Stats and Facts

Webbiquity

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

article thumbnail

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. The customer experience (CX) is essential to the survival and growth of the modern SMB. Video game publishing giant Activision is a great example of a company that extends its sales funnel beyond the product purchase. Follow him on Twitter @ReubenYonatan.

article thumbnail

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. The customer experience (CX) is essential to the survival and growth of the modern SMB. Video game publishing giant Activision is a great example of a company that extends its sales funnel beyond the product purchase. Follow him on Twitter @ReubenYonatan.

article thumbnail

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. The customer experience (CX) is essential to the survival and growth of the modern SMB. Video game publishing giant Activision is a great example of a company that extends its sales funnel beyond the product purchase. Follow him on Twitter @ReubenYonatan.