Act-On

APRIL 10, 2024

Score those strong purchase indicators highly and send these white-hot leads to sales. Smart marketers can use these behaviors to deduce what topics a prospect may be interested in, and how close they might be to purchasing. Keep them engaged with more content, and add a few points to their score every time they engage.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

SEPTEMBER 24, 2023

And the reason we love terms at the bottom of the funnel is that prospects are very close to purchasing. For example, “marketing automation” is a seed word, but “how to purchase marketing automation tools” is a long-tail keyword. Whatever action you choose, make sure it moves the prospect closer to the purchase finish line.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

FEBRUARY 16, 2024

Then send targeted content to them based on the data, to encourage related purchases. Launch an educational nurture campaign Have you ever purchased a product, got excited about using it, and immediately run into frustrating roadblocks? Here’s a few ideas: Segmented product recommendations. Design reengagement campaigns. Yeah, us too!

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

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NOVEMBER 15, 2023

Purchase a platform that is simple, easy, and fast to learn. But if your internal resources aren’t as robust, you might need to spend more time — and money — in this area. By the way, do you want to know the secret to driving down these costs?

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

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SEPTEMBER 24, 2023

For example, “how to set up a marketing automation demo” or “how to buy a marketing automation tool” are phrases that signal the searcher is close to purchase, resulting in higher-quality website traffic. As you evaluate potential keywords, don’t forget to look for bottom-of-the-funnel keywords. Simple SEO: Use ALT tags.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

Act-On

OCTOBER 6, 2023

Take this as a for instance: Retail businesses can use the known history of transactions and marketing engagement to segment buyers, and drive follow up purchases with a strategic suggestion or discount. Ultimately, the personalization helps cement the bond between the brand and the SMS recipient.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

Act-On

MARCH 19, 2024

However, according to leaders, when considering experience improvements, they face two major challenges: Lack of budget Difficulty measuring ROI in marketing Jeff explains that “cautiously optimistic buyers expect more value from their purchases in the current environment.” What is your greatest need?

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193