Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Biznology

MARCH 17, 2017

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. 71% submit an RFP: RFP stands for a Request for Proposal. If this is your type of business, then you know all to well how important a successful business event is.

RFP 130

RFP Tips Business Trade Show 130

Sword and the Script | B2B

FEBRUARY 8, 2022

From a public relations perspective, it’s good to see those hard-earned placements in the tech trades still matter. If vendors are not trustworthy sources of information, what sources of information influence the buying cycle? 39% said social media. 39% said social media.

Customer Surveys 14

Customer Surveys WOM Peer-to-peer B2B 14

Convince & Convert

MAY 3, 2012

It doesn’t measure your influence through email, through word-of-mouth marketing, through publishing, whether that be online or offline. Where are these people who are creating these RFP’s getting that from? So, your Directors of Marketing, maybe your Public Relations Director.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116