Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. But this vendor had an ace in the hole–their testimonials. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Biznology

FEBRUARY 25, 2016

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. But this vendor had an ace in the hole–their testimonials. One of them really stood out.

RFP 80

RFP Work Management Marketing Management Vendors 80

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. The ROI of many Enterprise 2.0 technologies can be relatively easily derived. As for the ideal dynamic today, Enterprise 2.0

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Sword and the Script | B2B

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Just 27% said most vendors are honest most of the time. It might also provide a thought about what might happen next year. Trusted sources of B2B information. Case in point?

PR 80

PR Trust Marketing Stats B2B Marketing 80

Sword and the Script | B2B

JULY 19, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Just 27% said most vendors are honest most of the time. Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Trusted sources of B2B information.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Sword and the Script | B2B

FEBRUARY 8, 2022

Most buyers of B2B technology don’t believe vendors are completely honest. Do B2B buyers think tech vendors are honest? Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark. More specifically, when the survey asked, “To what extent do you feel technology vendors are being honest with you?”

Customer Surveys 14

Customer Surveys WOM Peer-to-peer B2B 14

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Once you set it up, whatever vendor you’re working with you can really get some good data, but it’s just a very small part of the picture if you’re trying to drive awareness and consideration.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114