“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues
Sword and the Script | B2B
FEBRUARY 8, 2022
39% said social media. 39% said social media. From a public relations perspective, it’s good to see those hard-earned placements in the tech trades still matter. If vendors are not trustworthy sources of information, what sources of information influence the buying cycle?
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