RFP, Social Media and WOM - B2B Marketing Zone

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WOM

Making Sense of Marketing Acronyms: Part 3

Bluetext

MAY 8, 2023

UGC (User-Generated Content) Content created by your customers, like reviews, comments, or social media posts. WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. DM (Direct Message) A private chat between you and another person on social media.

Top of Funnel

Top of Funnel Enterprise Management Work Management WOM

“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues

Sword and the Script | B2B

FEBRUARY 8, 2022

39% said social media. 39% said social media. One of the ironies I see in the survey results is that while buyers rely on word-of-mouth (WOM) – and websites and social media rank at the bottom – solid and honest content on owned and paid channels are a proven way to drive WOM.

Customer Surveys

Customer Surveys WOM Peer-to-peer B2B

Making Sense of Marketing Acronyms: Part 3

“Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues

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