Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sword and the Script | B2B

FEBRUARY 8, 2022

From a public relations perspective, it’s good to see those hard-earned placements in the tech trades still matter. The complete report based on the survey results was published in late 2021 and can be found here: Dynamics of Trust: B2B Technology Purchase Decision Study. click image for higher resolution).

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15

Ambal's Amusings

OCTOBER 8, 2009

Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Jonathan Kranz's Tip. Michele Linn Recommends. Casey Hibbard's blog Stories that Sell.

Case Studies 100

Case Studies Case Study Activities Studies 100

Convince & Convert

APRIL 22, 2010

I love the inverted pyramid, and agree wholeheartedly with your point about the best way to build loyalty with existing customers (and to communicate that loyalty to ancillary networks through WOM). Driving purchase intent through kinship. link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse.

Social Media 128

Social Media Paid Content Media Advertising Agencies 128