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Four Challenges Market Research Faces Today

Tony Zambito

Image via Wikipedia. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. Market research today finds itself in somewhat of a quandary.

Research 100
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How Deep Learning Revolutionizes B2B SEO

Valasys

When it comes to B2B marketing deep learning can aid in SEO keyword research, link building, and intent targeting & even can conduct the psychographic analysis of audiences for targeted content creation. It thus assists both the rankings & Brand Equity establishment.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

Firmographic and demographic fields are key for segmentation, lead routing, and analysis. Create manageable, consistent business segments in all systems. Make sure ALL your systems and internal users and can identify and enforce these segments. If you want to create a segment, it’s easy.

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Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

Photo credit: Wikipedia. ” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. Tokyo, Guangzhou, and Seoul, per Wikipedia. I’ve found myself thinking a lot lately about target audiences and buyer profiling.

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11 Practices for B2B Landing Page Optimization (LPO)

Valasys

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.