Tony Zambito

JANUARY 18, 2022

Just analyzing the hodgepodge of demographic data, psychographic data, analytical data, intent data, customer satisfaction survey data and other forms of data will no longer cut it in an Era of Uncertainty. Invest in and implement buyer insights to both uncover and monitor buyer goals, choices, and decisions.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Tony Zambito

MARCH 25, 2011

Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. What is missing in many of the strategic meetings for senior executives is insight into understanding consumer or buyer behaviors and attitudes.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Tony Zambito

APRIL 15, 2010

  They have served their purpose in looking at demographics, psychographics, customer purchasing data, geographic concentrations, and other characteristics.   .  Customer profiles have been around for a very long time. 

Buyer Personas 100

Buyer Personas Rules Television marketing Psychographics 100

Tony Zambito

JULY 6, 2011

  Let's look at a few: Buyer personas are not a buyer profile, a demographic profile, a psychographic profile, a market segment profile, a sales profile, a market research profile, a customer survey profile, or a focus group profile.    The point is that buyer personas are not profiles. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Tony Zambito

SEPTEMBER 6, 2016

Psychographic data. Purchase history and purchase patterns (including budgets). Buying criteria and risk factors. Common challenges and pain points. Common triggers and events. Geographic data. Buying processes and buyer journeys. Buying team structures.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Tony Zambito

MAY 4, 2011

.  As a former senior executive in sales and marketing, I evaluated as well as implemented several of the sales and customer profiling systems that exist where you are plotting buyers neatly into personality quadrants, demographic as well as psychographic categories, using blue sheets, and multiple other types of systems. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Tony Zambito

JANUARY 25, 2011

  In the pursuit to get at who buyers truly are, we’ve explored the many areas of profiling, demographics, psychographics, and other numerous means to literally data mine our way into understanding the buyer.  Understanding buyers today takes more than just figuring out who they are. 

Buyer Personas 100

Buyer Personas Psychographics Paid Search Agency Ideal Customer Profiles 100