Chris Koch

DECEMBER 11, 2009

One of the great lures of Twitter is that we know that it is always changing. Would you dream of Twittering without a profile photo or image? Would you dream of Twittering without a profile photo or image? Twitter is every bit as visual as it is textual. IM and texting would be nothing without the real-time dynamic.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Storytelling 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Non-targets could win Hitachi consumer products and went to a separate database. Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Non-targets could win Hitachi consumer products and went to a separate database. Let them win stuff.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

OCTOBER 30, 2009

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. These are not the people we imagine Twittering about their need for complex enterprise IT services. Another surprise was that the big shots use all of the different social media tools pretty evenly.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

APRIL 16, 2010

In our survey, we asked, “In your company, is marketing the catalyst for social media being used by others in the company (product development, HR, etc.)?” Marketing owns social media management. That’s right. It’s our job. 68% of our respondents said yes.

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

JANUARY 8, 2010

Companies that made commodity products would tell me with straight faces that even their financial processes were unique—GAAP be damned—and that they needed to customize their software to fit “our ways of doing things.” Recommend products and services that you haven’t thoroughly researched and you will most likely be out of a job.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these companies, there is little reason to twitter into the wind. For many companies, this translates into a wait-and-see approach to social media.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. For these companies, there is little reason to twitter into the wind. For many companies, this translates into a wait-and-see approach to social media.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Level of interest (we’re here because we’re interested in learning about business issues, not your products). for at least that long.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

DECEMBER 28, 2010

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Now, are a handful of real relationships a good return considering that I have 1400 followers on Twitter?

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. However, age trumps rank in terms of social media usage. Marketing factors. Social media requires fewer hard dollars.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100