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Chris Koch

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Is the era of PR over?

Chris Koch

Unless the company they work for is a startup or otherwise desperate for attention, these people tend to be ground down by the risk management aspect of their jobs over time. They didn’t coach CIOs to talk only about how they used the products and services of the company. Let’s look at each in more detail. Guard dog PR.

PR 100
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How customers will react to a crisis in your company and what to do about it

Chris Koch

Meanwhile, when startup airline ValuJet suffered a series of safety problems and a fatal crash in the late 90s, it quickly changed its name to AirTran. Meanwhile, the company kept up its emphasis on research and development so that customers would see that it was still committed to offering leading edge products.

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How to Grab Readers’ Attention: Be Counterintuitive

Chris Koch

But research by my colleague Stephanie Overby has found that the real workhorse driving increased customization of manufactured goods on the production line is the Computer Numerical Control (CNC) Machine. CNC machines make it easier for companies to customize products; alterations are just a matter of reprogramming the software.

Startups 100
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Six factors driving B2B social media marketing adoption

Chris Koch

B2B magazines are shuttering by the hundreds –literally: 137 in 2007, 120 in 2008, and 130 through the third quarter of 2009— twice the number of new startups (yes, they still do start print trade magazines), according to MediaFinder, a database of magazines. Those titles that remain have cut staff and have many fewer pages to fill.