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Lessons for Sales and Marketing from Cloudforce San Jose

Adobe Experience Cloud Blog

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Remember how much of a game-changer television ads were to print and radio? According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. Convert casual interest into product curiosity to narrow your funnel and qualify your leads.

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6 Tactics for Turning Trade Show Interactions Into On-Site Sales

Hubspot

This is an important logistical detail that will make it much easier for you to sell your product or service. You may be able to rattle off to a potential customer exactly why they should buy your product, but to be able to answer questions thoroughly, limit distractions, and draw up contracts, you'll need a quiet space and some privacy.

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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. So, look at a company like 37signals, you get a good company like that, with good solutions, good products and they’ll continue to just innovate and keep that market space open.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

In social, that’s Buddy Media and Vitrue, and then on the complete other end of the spectrum you have email products that are simple and small business-y and still kind of pack a punch, but they’re never going to fit sort of the significant businesses needs. In email, that’s Responsys and Unica and ExactTarget.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

What factors – ideation, production, promotion – are key to realizing a return on your investment? Imagine a campaign that delivered content across your browser, television, and Google Glass. What factors – ideation, production, promotion – are key to realizing a return on your investment? Can I choose all of them?

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The 29 Best Social Media Monitoring Tools

Webbiquity

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web. 8) Curalate. 9) Mention.