article thumbnail

Better B2B segmentation: Four steps and a case study

Savanta

The call was from a data centre “ specialising in the SME segment ”. This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. Put another way, there is no such thing as the SME segment. Subscribe and receive new posts by RSS. Contrast this with another experience. The result?

article thumbnail

4 Ways That Content Curation Can be Vital to Small Business Marketing

Scoop.it

There are no hours spent in front of a word processor, no video editing sessions, and no product photo ops. So, how can content curation be best used to boost SME marketing? Although RSS feeds may seem like an outdated way of receiving news, it can be perfect for finding content as and when it’s published online.

Curation 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand.

article thumbnail

Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

But surprisingly there was no landing page creator, which I was definitely expecting from a product at this price point and capabilities. You get everything that you ask for from regular, automated, blog/RSS email types to rich templates with customizable modules. You sell information products. You sell information products.

Analysis 195
article thumbnail

B2B marketers are stumbling in the dark

Online Marketing Institute

Regards - Neil Enter your comment below Featured Most commented Most viewed Featured posts How to write for the web: 23 useful rules 2:49PM on 28th October 2010 What do social media managers do? 237 posts from The Drama 2.0