Better B2B segmentation: Four steps and a case study
Savanta
JUNE 20, 2011
The call was from a data centre “ specialising in the SME segment ”. This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. Put another way, there is no such thing as the SME segment. Subscribe and receive new posts by RSS. Contrast this with another experience. The result?
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