Savanta

JUNE 20, 2011

Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group. The call was from a data centre “ specialising in the SME segment ”. This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. In other words, real segments.

Case Study 120

Case Study Case Studies Segmentation SME 120

Buzz Marketing for Technology

JULY 7, 2008

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand.

Social Media 100

Social Media Communities Wiki Work Management 100

SendX

OCTOBER 8, 2020

List Management & Segmentation. Personalization and segmentation: Using their visual journey designer and advanced segmentation you can send targeted emails to your subscribers. Mailchimp, on the other hand, offers a streamlined workflow and basic segmentations. CRM and all-in-one digital marketing growth tool.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Online Marketing Institute

NOVEMBER 2, 2010

Regards - Neil Enter your comment below Featured Most commented Most viewed Featured posts How to write for the web: 23 useful rules 2:49PM on 28th October 2010 What do social media managers do? 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40