Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Cross-team visibility keeps individuals motivated to achieve goals, holds them accountable, and builds trust by enhancing transparency.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Envy

APRIL 5, 2022

The increasingly prolific use of third-party tracking cookies over the past three decades, has led to an erosion of trust by online users. By shifting their focus more to first-party data, brands give consumers the transparency they’re looking for while still getting the behavioral insights they need to deliver personalized experiences.”.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Choozle

FEBRUARY 19, 2019

consumers worry about how brands collect and use their personal data and 34 percent don’t trust tech companies with their digital privacy. Amazon was the most-trusted technology company at 30 percent, followed by Google (27 percent), Apple (22 percent), Microsoft (22 percent) and Facebook (19 percent).

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44