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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Now, their teams can target specific audiences with custom product or service messages.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. Many LinkedIn customers would have considered this unacceptable use of their profiles, regardless of whether LinkedIn’s privacy policy actually allows it (which my quick reading suggests it does).

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Your Questions About ABM — Answered!

The Mx Group

Video Production. For example, if your products / solutions are “considered purchase” (complex, longer cycle, multi-constituent, more expensive) rather than transactional, you’ll likely do better with ABM. We are using salesforce.com as our CRM — how well will it work to support our efforts? Privacy Policy.

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be as “consumer fit” as possible. His passion is online data and how it can shape industries, policies, research and innovation.

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