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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

3 Tips to Comply With GDPR and CCPA. Before we look at the tips, make sure to audit your email list and remove the entries that don't have any opt-in details. Update Your Privacy Policy. Your privacy policy should also include how customers can contact you. If you haven't updated it yet, do it now.

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Data Privacy 101: Considerations and Why You Should Care

Bluetext

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Ask the following questions: Are the legal bases mentioned in their Privacy Policy? There are several lawful bases that Convert relies upon, which are published in our privacy policy. You should be able to find out where the data is held in the organization’s privacy policy.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent.

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Data Privacy (Archive)

The Customer

19 min Privacy and Morality: Data’s Double-Edged Sword July 6, 2020 The same data collected by similar means about the same person for the same purposes may be entitled to privacy protection or not based on circumstances. 12 min Candidates want data privacy rules, except for their own campaigns March 10, 2020.

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Consumer Data Laws in the US: Tracking the Latest Legal Updates

Zoominfo

US Privacy Laws by State While most of these laws aren’t yet in effect, it’s important to familiarize yourself with what will be expected of businesses in the coming years. Additionally, the CPRA will establish the California Privacy Protection Agency to enforce and monitor compliance with the CPRA.

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. In order to prevent sending PII to GA, Google offers some tips. Privacy Policy Both Google and privacy regulations require that you provide a privacy policy on your website if you use GA.

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