Sales Engine

JUNE 28, 2016

If a person regularly takes the calls-to-action in your outbound email campaigns, downloads content from your website, follows your company on social media, and has visited your product pricing page, that person has self-identified as someone who is very interested in your product or service.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Sales Engine

SEPTEMBER 13, 2017

In addition to providing typical reporting that legacy email and web analytics products provide, demand generation solutions automate the progression of leads through the pipeline so that sales can focus on only the most qualified leads. These consulting services can double or triple the cost of the original purchase price.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Budget Demand Generation Demand 120

Sales Engine

NOVEMBER 12, 2015

Delivering the best product or service is now a given. Consumers are more educated about the products and services you offer. By watching videos and reading (online, mobile) reviews, they’re able to easily compare products for both price and value through the opinions of others. Videos now have billions of views.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

OCTOBER 4, 2017

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. When prospects know exactly what they want and have reasonable pricing expectations, sales cycles can go much faster and make the salesperson’s life much easier.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. When prospects know exactly what they want and have reasonable pricing expectations, sales cycles can go much faster and make the salesperson’s life much easier.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JULY 20, 2016

In the pre-Internet universe, salespeople held all the information prospects needed to make purchase decisions, from pricing to detailed product information. When prospects know exactly what they want and have reasonable pricing expectations, sales cycles can go much faster and make the salesperson’s life much easier.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Sales Engine

JUNE 23, 2016

In other words, as marketers, we need to start thinking about how many leads we need to provide to the sales team every month to reach the overall growth goals of the company For calculation purposes, let’s say you have a software product with an average sale price of $100K.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120