The Effective Marketer

MAY 7, 2010

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Social Media 100

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The Effective Marketer

AUGUST 2, 2010

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Social Media 100

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The Effective Marketer

JANUARY 7, 2011

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Creativity 100

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The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. United States License.

Marketing Budget Creation 100

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The Effective Marketer

NOVEMBER 6, 2009

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Social Media 100

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The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

Planning 100

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The Effective Marketer

MARCH 24, 2011

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Planning 100

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The Effective Marketer

AUGUST 30, 2010

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. What is that acronym you keep using? In the B2B marketing space this is notorious.

Work Management 100

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The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget 100

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The Effective Marketer

FEBRUARY 22, 2011

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Planning 100

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The Effective Marketer

FEBRUARY 10, 2011

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Planning 100

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The Effective Marketer

DECEMBER 8, 2009

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Planning 100

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The Effective Marketer

JANUARY 3, 2009

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Work Management 100

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Hubspot

OCTOBER 16, 2019

When the announcement was made by Planned Parenthood, the story went viral on social media with attacks coming from all sides. Do you want to ensure your company is active in your niche's community, including trade shows and events? You'll want to learn about: Price. What's your pricing structure? ". Have meetings.

PR 97

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The Effective Marketer

OCTOBER 14, 2010

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Planning 100

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The Effective Marketer

APRIL 9, 2009

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Lead Scoring 100

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The Effective Marketer

JULY 23, 2010

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Planning 100

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The Effective Marketer

MAY 3, 2011

Those solutions that praise themselves for being the all encompassing [fill in the blank] for marketing may be surprised to find out that they are losing deals to lesser competitors simply because of pricing, but that’s not all they should focus on. United States License. United States License. Theme: Contempt by Vault9.

Work Management 100

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The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. Spreadsheets abound, and ideas flow. A great marketing plan is created! United States License.

Planning 100

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The Effective Marketer

NOVEMBER 16, 2009

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Work Management 100

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The Effective Marketer

SEPTEMBER 20, 2010

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Work Management 100

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The Effective Marketer

OCTOBER 14, 2009

Reply Daniel Kuperman says: November 5, 2009 at 8:49 am @darren, I know what you mean… the price is indeed a big obstacle unless you are trying to network like crazy or you’re in sales and rely constantly on introductions to meet prospects. If they priced it at $10 / month for instance it would be more attractive.

Marketing Automation Services 100

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The Effective Marketer

JANUARY 13, 2011

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Planning 100

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The Effective Marketer

AUGUST 5, 2010

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Marketing Budget 100

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The Effective Marketer

MAY 9, 2011

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

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Marketing Automation Services 100

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The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

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The Effective Marketer

NOVEMBER 29, 2010

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Planning 100

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The Effective Marketer

FEBRUARY 14, 2009

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Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

OCTOBER 5, 2010

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Marketing Websites 100

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The Effective Marketer

MARCH 10, 2011

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Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

MAY 29, 2009

Until that day when I got an email from Amazon.com announcing they were increasing the price of the WSJ Kindle subscription by 50%. Not only that, but the Kindle forum at Amazon.com’s website has irate customers venting their frustrations with the price hike and talking about collateral damage as they cancel other Kindle subscriptions.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

AUGUST 14, 2009

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Customer Surveys 100

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The Effective Marketer

JULY 29, 2009

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Planning 100

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The Effective Marketer

MAY 18, 2010

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Planning 100

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The Effective Marketer

MAY 10, 2010

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Planning 100

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The Effective Marketer

NOVEMBER 4, 2009

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Product 100

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