Act-On

MARCH 19, 2024

For example, a prospect who visits a product pricing page several times in a single day might receive a message asking if they’d like to connect with a salesperson. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

Act-On

FEBRUARY 26, 2024

Unlike historical methods of buying ad inventory that involved price negotiations for ad placements on specific websites, ad exchanges enable instantaneous bidding for ad space available across the internet. CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

NOVEMBER 7, 2023

Email Fatigue We’ve all been there: you sign up to receive emails from a potential vendor because you’re curious about a product, only to be inundated with all-too-frequent emails. In contrast, bottom-of-funnel prospects and newly onboarded customers (including active renewals) demand a higher cadence of emails to support and inform.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187