vendor 
Customer Experience Matrix
MARCH 14, 2017
Orchestration was already a hot term when I started, so I take neither credit nor blame for its continued popularity. The vendor maps new sources into the system and can define logic to create custom events. (A Each event in a campaign can be assigned a message, which will be delivered by an external system such as an email vendor.
Customer Experience Matrix
MARCH 9, 2011
At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. While some other system provide this, many marketing automation vendors rely on third-party products instead. So any selection decision should consider long-term requirements in addition to the interface.
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Customer Experience Matrix
AUGUST 29, 2011
Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. The company tightened its belt in response to economic conditions in 2009, in particular by reducing marketing and sales costs by nearly $4 million (more on that later). Ah, but what about sales costs?
Customer Experience Matrix
SEPTEMBER 1, 2009
They’re assigned to campaigns by defining entry conditions for campaign steps, which the system calls “actions”. These conditions are not themselves segments but can be copied from existing segment definitions or built with the standard segment-creation interface. Campaigns can have multiple actions, each with its own entry conditions.
Customer Experience Matrix
JANUARY 31, 2014
MindFire Studio grew out of MindFire’s original Look Who’s Clicking software, which is used by more than 1,100 printers and other graphics arts vendors to add personalized URLs to print promotions. Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts.
Customer Experience Matrix
JANUARY 3, 2013
On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.
Customer Experience Matrix
OCTOBER 10, 2011
Thinking in those terms, Beanstalk Data is a tasty morsel. But unlike most vendors, Beanstalk typically builds the scoring rules for its clients rather than leaving the clients on their own. Leads enter a campaign by meeting conditions defined in a filter, which can be built within the system interface or written in SQL.
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