Buzz Marketing for Technology

AUGUST 10, 2009

Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born. The stronger the profile of an individual the higher the price it will be to reach them.

Cost per Acquisition 100

Cost per Acquisition CPA Lead Ranking Cost Per Thousand 100

Buzz Marketing for Technology

JUNE 5, 2013

On the go, customers search for store locations, compare prices and features, and call family and friends to get opinions. Shoppers are using various pathways to find you; if they see conflicting product descriptions or huge price discrepancies between channels, they’re likely to lose confidence in your brand and look elsewhere.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Stock price is a very bad guide for determining the value of a company or determining a strategy for a company. There has been a big shift over the last few decades to enhance shareholder value. Shareholder value isn't a goal – it's a result of delivering superior value to your customers. So what's a clear strategy look like?

Planning 100

Planning Marketing & Strategy Business Pricing 100

Buzz Marketing for Technology

OCTOBER 10, 2013

The vast amounts of data on customer behavior and history that can be captured via the Web and be invaluable in making decisions about how the website should work, what customers respond to, and understanding the discrete segments in your customer base. That is where today’s more advanced tools come in.

eCommerce 100

eCommerce Cross-Selling Loyalty Top of Funnel 100

Buzz Marketing for Technology

DECEMBER 12, 2012

Many holiday retail consumers use their handheld devices to compare prices and promotional offers. During the last-minute holiday rush, shoppers who are reassured their precious presents will arrive in time are more likely to buy—regardless of pricing wars. Hopefully you’re planning to deck your site out in a fun, festive style.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Buzz Marketing for Technology

JUNE 27, 2008

Although often seen as an expensive use of high-priced practitioners’ time, the greater credibility obtained when the firm’s own people do the training results in much higher acceptance and subsequent application of the training. The same, alas, is true of schools dedicated to the study of business. flawlessly when needed.

Training 100

Training Work Management Marketing Management Budget Programs 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. Also it has one of the nicest interfaces with great looking graphs and wizard like charts.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100